LINE FRIENDS opening its third store in Hong Kong at apm mall in Eastern Kowloon on April 26. Covering over 4,000 square feet, the largest LINE FRIENDS store in Hong Kong will offer a comprehensive range of LINE FRIENDS in a few zones including LINE FRIENDS ZONE, BT21 Zone, BT21 selfie spots and the world’s first LINE FRIENDS Snack Bar, together with the debut launch of BT21.   The newest LINE FRIENDS store will become the first and only selling point of BT21 merchandise in the Greater China and South East Asia and will become the must-go spot in Hong Kong for LINE FRIENDS fans from all around the globe.

BT21 have been exclusively launched in various cities since last December, with first launch at the flagship Times Square store in New York. On the launch day, more than 35,000 visitors visited the store for the BT21 merchandise and there was similar fervor at its Harajuku Flagship Store in Japan, which attracted more than 15,000 visitors on opening day in March 2018.

Photo by STR